New car sales using the internet have slumped as garage forecourts lower their prices to compete, according to the latest figures .
A study from market researcher Mintel revealed that the number of motorists who used the internet to buy a car online dropped from 14 per cent in 2004 to six per cent in 2006.
The Internet is often considered a cheaper source for buying new cars. JamJarcar.com was launched in 2000 "to sell cars at up to 30 per cent below UK list prices ", claimed the Royal Bank of Scotland who own Jamjar.com.
Mintel found that a fifth of motorists are doing their research online to check car prices before visiting a showroom.
"Maybe buying online was a fad, said a spokesman for the Society for Motor Manufaturers and Traders.
JamJarcar refused to comment.
