Consumers are becoming increasingly influenced by environmental issues when it comes to the issue of buying a new car, according to a report by AA Personal Loans .
The study shows the proportion of people buying cars on ‘environmental grounds’ has tripled (from 6 per cent to 20 per cent) in the last 12-months, whilst demand for sporty models has plummeted.
The findings seem to indicate that the current method of marketing new cars is increasingly at odds with what the public demands. It seems many Brits want an environmentally friendly and cheap-to-run car, rather than top-end performance and sex appeal.
Co-operative Financial Services found over 80 per cent of UK consumers would prefer to buy a product they considered to be helpful to the environment instead of one that is not deemed ‘eco-friendly’ in any way.
Lloyd East, AA Personal Loans director, Lloyd East said, "The rapid growth of the green agenda among car buyers over the last year is very significant."
Mr East added that the growing consumer interest in purchasing vehicles that are more environmentally friendly is expected to have a dramatic impact upon the motor industry.
