Mazda has given its used car programme a fresh new look with an aim to seeing more de-fleeted company cars sold through its franchised network.
The car manufacturer's revamped service - now called Mazda ZZ+ 'an abbreviation of its Zoom-Zoom strap line' - will re-launch at the same time as the establishment of Mazda's Remarketing Services, which will source ex-fleet vehicles for the network.
The programme will feature new forecourt signage and provide car buyers with multi-point pre-sale inspections, 12-month unlimited warranties, vehicle histories, pan-European breakdown roadside assistance, free Mazda Accident Management and a 30-day exchange promise.
Mazda stated that its new remarketing service is designed to find and identify specific used cars from Mazda's own UK fleet .
James Hopkins, Mazda's fleet and remarketing director, said: "Historically, our dealers have been very new car focused."
"The re-launch of our approved used car programme with a range of added value benefits is designed to attract increased business opportunities to all participating dealers."
During 2006 over 50,000 new units were sold by Mazda for the first time, while from 2001-2006 annual sales at the company increased by more than 35,000 cars .
Hopkins added, "Our dealers are demanding more and more used Mazda vehicles to satisfy consumer demand so we have put in place initiatives to enable them to source vehicles more readily and then to capitalise on sales opportunities."
