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UK Motorists' Service Trends Revealed

Thu, 27 Sep 2007

Nearly a quarter of UK motorists see pick up and drop off services by garages as the least important service a garage can offer, despite heavy advertising, a recent study has revealed.

The survey, carried out by the national Good Garage Scheme, found that just 14 per cent of customers put this service at the top of their wish lists for customer care .

Good service was cited as the main factor for returning to a particular workshop, although some 56 per cent of respondents said they had received poor treatment from mechanics at some point.

The second biggest incentive for repeat visits to a garage was friendly staff, with more than a third of respondents rating this as the most important factor, the study revealed.

Rachel Roberts, marketing manager of the Good Garage Scheme, commented: "This survey goes to show that there's just no substitute for excellent service and good manners."

"The extra little touches that some garages might deem most important to customers aren't necessarily the ones they'd like to see," she added.

One of the main complaints highlighted by the research was the failure of garages to provide customers with a clear record of work carried out on their vehicles .

Over 60 per cent of customers stated they would like to see a full checklist of the repairs and service undertaken by the garage .
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