UK Prices For New Ford Focus Unveiled

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Thu, 23 Dec 2010

The all-new Ford Focus will go on sale in the UK next year with a starting price-tag of £15,995, the carmarker has confirmed.

The entry-level Focus Edge will cost £15,995 for the 1.6-litre 102bhp petrol unit and £16,995 for the 1.6-litre 93bhp TDCi, while prices for the Zetec model will start at £16,995.

Titanium trim will come with a starting price of £18,745 for the 1.6-litre 122bhp petrol model, while the range-topping Titanium X will start from £21,245 (1.6-litre 146bhp petrol).

Standard equipment on all models includes DAB digital radio, Bluetooth and USB connectivity, voice control, along with a number of key safety features such as front, side and curtain air bags, electronic stability programme (ESP), anti-lock brakes and Isofix child seat mountings.

Ford has also added its Torque Vectoring Control technology for improved stability and traction.

Zetec trim adds Quickclear front screen, 16-inch alloy wheels, leather steering wheel and sports-style front seats, while Titanium specification includes dual climate control, keyless start, cruise control, auto lights and wipers and upgraded audio.

The Titanium X series also gets xenon headlights, electrically adjustable driver’s seat, part-leather trim, heated front seats and LED daytime running lights.

The engine line-up consists of three petrol engines including the new 1.6-litre 146bhp Ford EcoBoost engine, and four diesel units including 2.0 TDCi powertrains, which are also available with Ford’s dual-clutch gearbox .

Commenting on the new range, Mark Simpson, Ford of Britain marketing director, said: "Ford Focus set the class benchmark for ride and handling at launch in 1998 and the all-new model will set another new standard in the segment – this time for next-generation features and smart technology."

"Ford Focus is firmly established as one of the UK's favourite cars, and this all-new range is set to grow that reputation even further thanks to its sporty exterior styling, advanced technology-laden cabin and rewarding dynamics."